Shao is a Creative and Design Lead with deep expertise in visual design, branding, and campaign development across physical and digital platforms.
She brings brand stories to life through immersive retail experiences, digital content, and integrated ad campaigns.

A woman with long black hair and a serene expression wearing traditional clothing, sitting outdoors with greenery and blurred figures in the background.

Shōgun

Social Media Campaign | Creative & Strategy
A beige Nissan sedan driving on a desert road with mountains in the background.

Nissan Ariya

TVC | Creative Direction
Person holding a wooden crate filled with colorful flowers and a bottle of Champagne against a clear blue sky.

CHANDON Garden Spritz

Launch Event | Creative & Production Design
A female singer in a shiny red and black outfit performs on stage with her eyes closed, holding a microphone. A male musician in a black shirt plays keyboard behind her. The background features a large digital screen displaying abstract patterns and red tree graphics.

Hennessy Mid-Autumn Festival

Brand Digital Experience | Creative & Production Design
A tall, white, geometric sculpture with angled surfaces stands on a polished floor between two large marble walls with gold veining. The sculpture has small decorative books and a letter 'B' illuminated on it.

Belvedere 10

Brand World & Launch Toolkit | Creative & Art Direction
People at a celebration clinking bottles of Moët & Chandon champagne in front of balloons and a tray of snacks.

Moët Hennessy Holiday

Holiday Campaign | Art Direction & Design
A woman with short, curly black hair wears orange wireless earbuds, touching her ear with her left hand against a plain gray background.

TicPods Free

Crowdfunding Campaign | Creative & Art Direction