Belvedere 10
A New Icon of Luxury
YEAR
2023
ROAL
Creative Direction
Art Direction
TEAM
CLIENT Belvedere Maison
AGENCY STADM
CREATIVE DIRECTOR Shao-Jo Lin
3D DESIGNER Polly Zhang
Overview
In 2023, Belvedere unveiled Belvedere 10, a tribute to over a century of Polish vodka craftsmanship and the most elevated expression of the brand to date. Developed from a single rye harvest and crafted through a meticulous 10-step process, Belvedere 10 celebrates purity, rarity, and precision—embodied in both the liquid and its diamond-faceted bottle.
Our studio was brought in by Belvedere Maison (Paris) to help translate this philosophy into a cohesive campaign ecosystem. From nightlife activations to on-premise presence and luxury POSM, our role was to build a visual and experiential world that matched the opulence and ambition of the new Belvedere 10.
Creative Objective
The challenge was to create a multi-sensory brand experience that felt both elevated and modern—inspired by the architectural beauty of the bottle and the minimalist codes of contemporary luxury.
Our creative goals were:
To define the art direction across day clubs, nightclubs, and vibe dining experiences.
To design event assets and POSM that reinforced Belvedere 10’s ultra-premium positioning.
To develop a visual language that carried across both ephemeral activations and permanent retail displays.
Design Execution
We established a modular campaign look that could flex across environments while maintaining a strong, recognizable identity:
Day Club Look: Sunlit elegance, refined setting inspired by natural materials and angular forms—balancing warmth with minimalism.
Nightclub Look: A futuristic noir palette, punctuated by deep blacks, liquid golds, and diffused lighting to mirror the glow of the bottle.
Vibe Dining Experience: Grounded in reflective surfaces, sharp silhouettes, and marble textures.
Alongside environmental branding, we designed a full suite of POSM assets for both event and retail:
Menus, serving trays, and bar accessories that echoed the architectural ten-tier motif of the bottle.
Retail shelf displays and back-bar glorifiers that highlighted the 10-step story behind the product.
Packaging and event collateral featuring gold-embossed finishes and cut-glass textures, reinforcing the diamond-like inspiration.
