Advocacy
Beyond commercial work, a parallel practice — projects rooted in cultural advocacy, AAPI visibility, and the belief that design is most useful when it shifts who gets to be at the center of a story.
If you're working on something meaningful and would like to connect — shaojolin@gmail.com
Make Us Visible · 2022
Lead Designer
A children's coloring book introducing young readers to influential — and often overlooked — AAPI trailblazers. Designed in partnership with the nonprofit Make Us Visible to bring early cultural awareness into classrooms and homes, alongside a team of AAPI illustrators who brought the stories to life.
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Moët Hennessy · 2023
Creative Direction · Admerasia
An internal campaign developed in partnership with Kyoshia Jackson, Moët Hennessy's Global DE&I Manager, designed to foster empathy and belonging within the organization and create space for authentic dialogue around equity and inclusion.
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Big Brothers Big Sisters NYC · 2020
Brand Identity · Content Strategy
A virtual night market fundraiser, built in collaboration with nine AAPI artists and Big Brothers Big Sisters of NYC, supporting youth mentorship programs and small businesses impacted by COVID-19. A moment of cultural joy and solidarity during an otherwise isolating time.
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Independent Project · 2021
Designer · Co-Creator
As anti-Asian hate crimes surged during the pandemic, many dismissed the pattern as isolated. The data told a different story. A centralized hub of publicly accessible resources and firsthand accounts — designed to surface the reality, support victims, and empower collective advocacy.
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