TicWatch S2
Visually Convey the Product’s Unique Selling Point
Advertising Photography, Art Direction
MY ROLE
Art Direction
Creative Direction
Market Research
Project Management
Photography Production
Video Production
OVERVIEW
TicWatch S2 is the second generation of Mobvoi’s signature TicWatch Sport. It is a product designed based on the feedback from Mobvoi’s most loyal customers. The key upgrade are the waterproof rating and the Swim Mode which can track all the swim metrics including laps, calories burn, and pace. We’d like our loyal customers to feel that we actually value their inputs and make improvement based on their needs. The photography and video are produced to reflect our appreciation and the key features of TicWatch S2.
