TicWatch C2
A Portrait of Modern Day Women
Advertising Photography, Art Direction
MY ROLE
Art Direction
Creative Direction
Market Research
Project Management
Photography Production
Video Production
OVERVIEW
TicWatch C2 is a smartwatch designed with young female users in mind. Being the lightest Wear OS watch in the market, TicWatch C2 allows female users with thinner wrists to wear it all day without the wrists being sore.
Furthermore, hundreds of watch faces are specially designed for TicWatch C2, which allows the users to change the watch faces that fit their outfits.
Strength, wisdom, and confidence -- these can be considered as just some of the many factors that complete the package of a modern-day independent woman.
Oozing with female power, confidence, and the will to go after our dreams makes the women of today as attractive as ever -- just like TIcWatch C2. A truly multi-faceted smartwatch, she is a smartwatch that not only comes with an elegant design but also accurate activity tracking features.
Through photography, I wanted to portray different aspects of a modern lady's life and how TicWatch C2 could be the perfect assistant for these admirable women in their everyday life.
ART DIRECTION
