Humana Health
Interface Design for Senior Adults
Website, UX Design + Art Direction
MY ROLE UX Design + Art Direction + Project Management
UI DESIGN Ginger Chen
OVERVIEW
SoCal and New York are the regions with the largest Asian senior population in the U.S., and battlefields for national and local Medicare brands. Though Humana had launched a few in-language campaigns in these markets in the past, there is strong need to up the game as the competitors emerge to be more aggressive. Meanwhile, the COVID-19 pandemic has impacted the health and lives of seniors, physical and mental care for seniors have become more important than ever before. In this context, Humana needs to develop in-language websites where all the necessary information will be easily accessible to Asian seniors, to engage and reassure Asian seniors and drive acquisition.
*This is a Chinese microsite for Humana; the design presented here is its English translation.
To engage Asian seniors, with the intent of increasing brand awareness, amplifying engagement experience, and driving consideration for Humana.
