Hennessy Moon Festival
Virtual Celebration hosted by Harry Shum Jr
Digital Event, Creative Direction + Art Direction
MY ROLE
Creative Direction
Art Direction
Visual Design
Production Design
OVERVIEW
To usher in the Year of the Ox, ADMERASIA and International Secret Agents teamed with Hennessy for its annual Lunar New Year celebration as a virtual event for the first time this year.
It is that time of year when the Moon is at its fullest, the harvest is plentiful, and families around the world come together. The Mid-Autumn Festival is upon us.
But this particular year has taken a different form. 2021 has broken ground, and individuals across oceans are taking untraveled journeys, exploring the world and themselves in new ways. It is a year to celebrate, not just the harvest of success, but the sowing of enlightenment. These travels have taken us near and far. But one thing remains the same...
Wherever your odyssey has taken you, tonight we toast under the same moon.
CREATIVE STRATEGY
As the central staging component of our event, we fabricate a large moon installation that will act as the unifying backdrop for our host segments and performances.
Bolstering our central message that, regardless of where we are, we are all brought together within the moon’s glow.
CREATIVE EXECUTION
STAGE DESIGN
Stage Design for Bohan Phoenix
Stage Design for Hayley Kiyoko
Stage Design for Niki
Bohan Phoenix’s Stage
Hayley Kiyoko’s Stage
Niki’s Stage
