Moët Hennessy Virtual Concierge

Personalized product discovery at shelf and at home

YEAR

2022

ROAL

Creative Direction
Experience Design
Art Direction
Illustration

TEAM

CLIENT  Moët Hennessy
AGENCY  Admerasia
PARTNER AGENCY Rose
PROJECT LEAD  Maxwell Davidson
CREATIVE DIRECTOR  Shao-Jo Lin
DESIGNER Zhiyuan Xie

Overview

We partnered with Moët Hennessy to create an interactive digital concierge that guides wine and spirit lovers to their perfect match—whether in-store or online. With countless options across the portfolio, this experience was designed to simplify decision-making through a tailored recommendation engine.

How It Works

Shoppers answer a short series of engaging, personality-based questions that reveal one of eight user profiles. Each profile is paired with a matching Moët Hennessy product, delivered with a beautifully designed graphic and a personalized recommendation.

STEP 1
Tap to Place

STEP 2
Experience Introduction

STEP 3
Personality Quiz

STEP 4
Result & Product Recommendation

Driving Confidence Through Personalization

By merging utility with delight, the Virtual Concierge turned decision anxiety into confidence—making wine and spirit selection feel effortless, whether for gifting or personal enjoyment.