Moët Hennessy Virtual Concierge
Personalized product discovery at shelf and at home
YEAR
2022
ROAL
Creative Direction
Experience Design
Art Direction
Illustration
TEAM
CLIENT Moët Hennessy
AGENCY Admerasia
PARTNER AGENCY Rose
PROJECT LEAD Maxwell Davidson
CREATIVE DIRECTOR Shao-Jo Lin
DESIGNER Zhiyuan Xie
Overview
We partnered with Moët Hennessy to create an interactive digital concierge that guides wine and spirit lovers to their perfect match—whether in-store or online. With countless options across the portfolio, this experience was designed to simplify decision-making through a tailored recommendation engine.
How It Works
Shoppers answer a short series of engaging, personality-based questions that reveal one of eight user profiles. Each profile is paired with a matching Moët Hennessy product, delivered with a beautifully designed graphic and a personalized recommendation.
STEP 1
Tap to Place
STEP 2
Experience Introduction
STEP 3
Personality Quiz
STEP 4
Result & Product Recommendation
Driving Confidence Through Personalization
By merging utility with delight, the Virtual Concierge turned decision anxiety into confidence—making wine and spirit selection feel effortless, whether for gifting or personal enjoyment.